It’s natural to move toward what feels good and away from what doesn’t, natural as well to have values, principles, and morals. But when these healthy inclinations become internal rules – “shoulds,” “musts,” and “gottas” – then there is a big problem. We feel driven, righteous, or like a failure. At bottom, “shoulds” are not about events. They’re about what you want to experience (especially emotions and sensations) if your demands on reality are met, or what you fear you’ll experience if they’re not. Whether your “shoulds” are shaped by neural programs laid down when dinosaurs ruled the earth, or when you were in grade school, they often operate unconsciously or barely semi-consciously – all the more powerfully for lurking in the shadows. Plus, in a deep sense, your “shoulds” control you.