Every moment’s experience of an object will come with a feeling tone, whether or not this feeling is accessed by conscious awareness.  In response to a feeling of pleasure or pain, an emotional response or attitude of liking or not liking the object may also arise.  Most of us conflate these two experiences much of the time, concluding that a particular object is liked or disliked. However, in fact the object is merely experienced, and the liking or disliking of it is something added by our psychological response to it.  This difference is a subtle but important nuance…  It is the difference between “I am an unworthy person” and “I am a person who is feeling unworthy just now.”

Andrew Olendzki, Unlimiting Mind