Someone calls you an idiot….Then you start thinking “How can they call me an idiot? They’ve got no right to call me an idiot! How rude to call me an idiot! I’ll get them back for calling me an idiot” And you suddenly realise that you have let them call you an idiot another four times. Every time you remember what they said, you allow them to call you an idiot once again. Therein lies the problem.
If someone calls you an idiot, and you immediately let go, therein lies the solution.
Why allow other people control your inner happiness?
Ajahn Brahm, Who Ordered this Truckload of Dung?
Mindfulbalance 
yes, the pile-on factor. Why do we do this to ourselves. It’s a hard habit to break but one (with practice and patience) i believe is possible. Thank you for this post:)