And so we are, daily, becoming more enslaved to and more compulsive in our use of mobile phones and the Internet. For many of us it is now existentially impossible to take off a day, let alone several weeks, and be on a genuine holiday. Rather, the pressure is on us to constantly check for texts, e-mails, phone messages and the like. The expectation from our families, friends, and colleagues is precisely that we are checking these regularly. The sin du jour is to be, at any time, unavailable, unreachable or non-communicative.