Advent starts today, the period of looking forward to Christmas, but more deeply, it is a good season to look at desire and longing. There is a type of hole at the heart of human subjectivity, which gives rise to a perpetual cause of desire. In traditions,  both East and West,  it is understood that this desire, this restlessness or emptiness, will never go away. Indeed, it the this emptiness which gives rise to a longing that takes us beyond ourselves.  Advertisers try to lure us into the belief that we can make this longing go away, encouraging us to think that once we we get this thing or feeling we will be at rest.  

Dear soul, if you were not friends
with the vast nothing inside,
why would you always be casting your net
into it, and waiting so patiently?

Rumi